WWF’s We Love Cities campaign encourages communication and collaboration between local governments and the citizens they represent, especially around climate change and sustainability.


Through this platform, WWF gives voice to millions of people who love their cities and are eager to see them become sustainability leaders. This public engagement campaign allows people worldwide to express support for sustainable urban development by voting for their favorite finalists from WWF's One Planet City Challenge and posting improvement suggestions for these cities.

With the We Love Cities campaign, we aim to:

  • Inspire and raise awareness for the sustainability progress being made in cities;
  • Give the general public an opportunity to celebrate, vote, and upgrade their city by making suggestions to decision-makers; and
  • Reward communities and strengthen the bond between the public and decision-makers.