Earth Hour 2010 a Resounding Success!

March 29th, 2010

1076 Philippine Cities and Municipalities Flick the Switch

Darkness once more enveloped the Philippines for an hour on 27 March as a record-breaking 1076 towns, cities and municipalities joined the rest of the global community in making a symbolic call for united action against climate change. Earth Hour organizers, led by WWF, the Department of Energy, Green Army Network Foundation and SWITCH Movement, are jubilant at the scope and success of the event and hope that the effects will permeate for years to come.

Since 2008, Earth Hour Philippines has become a celebration of climate change solutions. “Earth Hour does not end when the lights are switched back on,” says newly-appointed Climate Change Commissioner and Earth Hour National Director Yeb Saño. “The switch-off signifies the start of a very personal and lasting lifestyle change to minimize our ecological impacts and to do our bit for a more sustainable planet. Personal pledges can take many forms, from upgrading to energy-efficient appliances to planting and stewarding a small grove of native trees.” Here are ten ways to help you make a difference long after Earth Hour:

1 – Document Your Earth Hour Celebrations

If you and your friends joined one of the Earth Hour celebrations, you can email documentation photos and videos. At stake are DVD players, cellphones and other prizes. For more information, simply log on to: wwf.org.ph/earthhour/2010/03/a-contest-earth-hour-photovideo-documentation

2 – Host an Outdoor Evening Party

If you plan to stay in your neighborhood, get the barkada together for an Earth Hour eco-party. Set-up the front yard or go to the village park. Fire up the flashlights or headlamps, dine on organic food and have your resident musikero provide the acoustics. Talk to your friends about how you’re each reducing your environmental footprint and share ideas and solutions for saving more energy, cash and carbon dioxide.

3 – Encourage Kids to Play Outdoors

Earth Hour is a perfect time to talk to your kids about the Philippine environment and why we need to protect our planet from the dangers of climate change. Remember the good old days of Patintero, Taguan and Luksong Baka? Ever explored that old creek a block away? How about an afternoon spent birdwatching? Encourage your kids to unplug all electronics and rediscover the joys of outdoor play.

4 – Do a Recyclables Hunt

Get your flashlights and scour your cabinets and shelves for cans, bottles and boxes that you don’t normally recycle. Make a list of all the non-recyclable containers you’re using now (like plastic shopping bags) and figure out ways to reduce your consumption of items that end up in our local landfills. A fun tip: get reusable grocery bags … and reuse them!

5 – Green That Workspace!

Working the graveyard shift at a local call center? Even if you can’t turn off all the office lights, look around and see what you can unplug, turn down or use less of (like consuming less paper by printing double-sided). Every day millions of computer screens and speakers are left on overnight – shut ‘em off! And talk to your fellow employees about what they can do to help make a difference too.

6 – Involve Your Local Leaders

If your village or barangay isn’t already hosting an Earth Hour event, ask your local government to set up a community “green” discussion in a public building from 8:30 to 9:30PM on 27 March. Help organize attendance by reaching out to local environmental and community groups, and come prepared to ask your leaders what they’re doing to make your area greener.

7 – Clean Up Your Street

Grab a flashlight and walk down your house street, picking up trash and recyclables as you go. It’s a great chance to do some stargazing too! What’s more, a walk under the stars brims with romantic potential.

8 – Unplug and Just Chill Out

Most of our daily activities like watching TV and texting require loads of electricity, but do we really need to do so much stuff all the time? Stay home, minimize carbon emissions from your car and just have an hour of steady time. Turn off the screens, shut off the beloved cellphone and just take some “you” time to reflect, read or talk to your family. After all, why should you do more when you can do less?

9 – Give Yourself an Energy Makeover

Use Earth Hour as a reason to make your home more energy efficient: Replace those cruddy old incandescent bulbs with newer and more efficient CFL bulbs. Install power strips to turn computers and electronics on and off more easily, since appliances on standby mode are still at about 30% consumption.

10 – Make a Pledge for the Planet

Earth Hour shouldn’t end at 9:31PM — it’s a chance to take a first step toward lowering your overall impact on the environment. So use part of that hour to make a personal pledge to do more — recycle, take public transportation, remember to turn off or unplug electronics, and beyond. The only way we’re going to stabilize our climate is if we make real changes in our everyday lives. You’ll hit two birds with one stone by saving on both cash and carbon emissions.

Philippines 1st Worldwide, 2nd Time in a Row

“Earth Hour Philippines 2010 was our biggest so far and is a resounding success”, adds Saño. “It is a wonderful example of public and private sector collaboration and a brilliant celebration of climate solutions.” Rough estimates peg that at the very least, over 15 million Filipinos in 1076 towns, cities and municipalities joined this year’s switch-off.

In 2009, the Philippines also ranked first among 88 nations in terms of local participation in Earth Hour. Over 10 million Filipinos in 647 cities and municipalities switched off their lights during Earth Hour, saving an estimated 611MWh of electricity – equivalent to a temporary shutdown of a dozen coal-fired power-plants.

Official Earth Hour 2010 partners include Ipanema, Motolite, SM Malls, Ayala Malls, Bonifacio Global City, the Century Pacific Group, Sustagen, Philips, Meralco, Arthaland, Shell, First Gen, Energy Development Corporation, McDonald’s, Jollibee, Shangri-La Hotels, ECC International, GMA-7, ABS-CBN, Net-25, Philippine Daily Inquirer, Philippine Star, Infinit-1 Communications, FocusMedia Audiovisuals, Leo Burnett, Radio Veritas, Sonshine Radio, ECC International, Dig It All, Friendster, Discovery Channel and the National Geographic Channel.

Groups that have pledged commitments are the Archdiocese of Manila, Archdiocese of Cebu, Diocese of Kaloocan, Diocese of Parañaque, University of the Philippines, Technological University of the Philippines, Manila Doctors College, Silliman University, Adamson University, Asian College of Science and Technology, Colegio de Santa Catalina de Alexandria, Foundation University, St. Paul University Dumaguete, Ayala Foundation, Ms. Earth Foundation, Ms. Teen Earth and Ms. Kids Earth, REACT, Philippine Business for Social Progress, Ortigas Foundation, Girl Scouts of the Philippines, Manila Jaycees, Hotel and Restaurant Association of the Philippines, Outdoor Advertising Association of the Philippines, Philippine Science Centrum, World Youth Alliance, Habitat for Humanity Philippines, Iglesia ni Cristo and Gawad Kalinga.

Other companies which have pledged support include BPI, HSBC, Coca-Cola, Tetra Pak, Starbucks, Canon, Abenson, Chowking, Unilever, Globe, PLDT, SMART, BME, PhilBIO, Piandré, ATP, Toyota, the Filipino-Chinese Chamber of Commerce and Industry, Ascott Group, Dusit Thani Manila, Hilton Cebu, Robinsons Malls, Chevron, SGV & Co and Ricoh Philippines.

Earth Hour organizers wish to thank all groups and sectors for being part of the global phenomenon.

For more information:

Naderev ‘Yeb’ Saño
Earth Hour Philippines National Director
nmsano@wwf.org.ph

Gregg Yan
Earth Hour Philippines Communications Head
gyan@wwf.org.ph

Mika Palileo
Earth Hour Philippines Secretariat
840-2134 / 789-76622 loc. 5200
ehp2010secretariat@gmail.com

Celebrate Earth Hour With Us!

March 26th, 2010

Invitation to celebrate Earth Hour with us

Volunteers Needed: Face to Face Campaign

March 24th, 2010

Earth Hour is fast approaching and we need your help!

In order to ensure a wider reach, we need volunteers to spread the word by going to establishments and asking them to turn off their lights from 8:30 to 9:30PM on March 27, 2010. Are you game? If so, message ctan@wwf.org.ph or dgalvez@wwf.org.ph with the subject line, “Earth Hour 2010 Volunteer”.

See you when the lights go out!

Youtube User Creates Video for EH Theme, “If We Try”

March 24th, 2010

Youtube user, katkaterz, created a wonderful video presentation for the official Earth Hour Philippines Theme, “If We Try”. You have our heartfelt appreciation for doing this, katkaterz!

From the Earth Hour Pilipinas Team

El Niño Underscores Urgency of Earth Hour Message

March 20th, 2010
Sectors and Communities Urged to Switch to More Responsible Lifestyles

With El Niño wreaking havoc on the nation’s water, food and power supply, this year’s Earth Hour has assumed special significance.

“El Niño is drying up our farms, aquifers and water reservoirs; this is a stark reminder of the perils of global warming,” explained Yeb Saño, newly-appointed Climate Change Commissioner and Earth Hour National Director. “The symbolic act of together switching off our lights for one hour signifies our potential to make a difference if we take united and sustained action in terms of best energy practices and more responsible lifestyles.”

Earth Hour, the world’s largest social mobilization event for two successive years, conveys a powerful symbolic call to action on climate change by urging individuals, corporations, institutions and communities to turn off their lights for 60 minutes. This year, from 8:30PM to 9:30PM on March 27, around one billion people across time zones all over the world are expected to take part in this massive display of solidarity for the planet.

In 2009, the Philippines ranked first among 88 nations in terms of local participation in Earth Hour. Over 10 million Filipinos in 647 cities and municipalities switched off their lights during Earth Hour, saving an estimated 611MWh of electricity – equivalent to a temporary shutdown of a dozen coal-fired power-plants. This year, the event organizers – WWF-Philippines, the Department of Energy, Green Army Network Foundation and SWITCH Movement – aim to mobilize 15 million Filipinos in 1000 towns, cities and municipalities to take a symbolic stand against climate change.

Roadshows Drum Up Support

Toward this end, Energy Secretary Angelo T. Reyes is leading an Earth Hour roadshow to tap key stakeholders and networks nationwide. In Davao, Iloilo, Cebu, Baguio, Bataan, and various various cities of Metro Manila, thousands of stakeholders, representing multi-sectoral groups, gathered to lend their collective support to Earth Hour.

“The response to our call for support has been heartwarming,” Reyes said. “Whenever the Earth Hour roadshow visits a town or city, people bring in new energy. Unique ideas are born. Support streams in. In the wake of recent natural calamities and the challenges wrought by El Niño, it is encouraging to see the Filipino spirit of Bayanihan shining through. We’d like to harness that spirit to effect massive adoption of efficient energy practices – such as switching to compact flourescent bulbs and biofuels and encouraging local investments in solar, wind, mini-hydro, biomass and other sources of renewable energy.”

Emphasizing the inter-relationshop between climate change and energy, Secretary Reyes added: “Understanding the impact of energy on climate change requires not just a review of our energy policy and programs, but also a review of how energy is used.”

The roadshow is slated to hit Ilocos Norte, Laguna, Bicol, Puerto Princesa in Palawan, Tuguegarao and Clark in the next two weeks.

Mob Dance Surprises Onlookers

To further generate interest in Earth Hour among the youth, WWF mounted the first in a series of flash mob dances along the SM Mall of Asia Baywalk in Pasay City. In twos and threes, over 100 dancers emerged from the crowd to execute a lively dance routine – to the delight of hundreds of onlookers.

The dance culminated in a gigantic ‘60’ formation – signalling the 60 minutes of Earth Hour. The video of the mob dance is now spreading rapidly through Youtube.com, Facebook.com and various social networking sites. It may be seen on Youtube.com under ‘Earth Hour Mob Dance at Mall of Asia.’ A second mob dance took place on 13 March at the Serendra High Street in Fort Bonifacio.

Massive Support From Public and Private Sector

“Every day, our roster of allies grows,” notes Green Army Secretary General Dr. René Azurin. Official Earth Hour 2010 partners include Ipanema, Motolite, the Century Pacific Group, Sustagen, Philips, Meralco, Arthaland, Shell, First Gen, Energy Development Corporation, McDonald’s, Jollibee, SM Malls, Ayala Malls, Bonifacio Global City, Shangri-La Hotels, GMA-7, ABS-CBN, Net-25, Philippine Daily Inquirer, Philippine Star, Infinit-1 Communications, FocusMedia Audiovisuals, Leo Burnett, ECC International, Dig It All, Friendster, Discovery Channel and the National Geographic Channel.

Catherine Maceda of the SWITCH Movement says, “While the Philippines accounts for only .29% of the world’s energy-related CO2 emissions, the massive outpouring of support from all sectors of Philippine society shows that Filipinos have embraced their role as advocates in finding a global solution to the climate crisis.”

Sectoral consultations have been yielding strong commitments for more sustained efforts on climate change. Amongst the groups that have pledged commitments are the Archdiocese of Manila, University of the Philippines, Technological University of the Philippines, Manila Doctors College, Silliman University, Asian College of Science and Technology, Colegio de Santa Catalina de Alexandria, Foundation University, St. Paul University Dumaguete, REACT, Philippine Business for Social Progress, Ortigas Foundation, Girl Scouts of the Philippines, Manila Jaycees, Hotel and Restaurant Association of the Philippines, Philippine Science Centrum, World Youth Alliance, Habitat for Humanity and Gawad Kalinga.

Other companies that have pledged support include the Filipino-Chinese Chamber of Commerce and Industry, Shangri-La Hotels, the Ascott Group, Dusit Thani Manila, Hilton Cebu, Robinsons Malls, Chevron, Abenson, Chowking, Unilever, Globe, PLDT, BME, PhilBIO, Piandré and Toyota.

Earth Hour Philippines (EHP) continues to call on corporations, national agencies, local government units, schools, villages and individuals to participate in the massive global event. All Filipinos are urged to register at www.wwf.org.ph/earthhour/vote and to make known how they intend to participate in Earth Hour by emailing the Earth Hour team at ehp2010secretariat@gmail.com and visiting http://www.wwf.org.ph/earthhour.

Earth Hour Photo Contest Slated

To broaden avenues for Earth Hour participation this year, organizers are launching an EHP visual documentation contest in three categories: (a) cell phone photos (b) digital camera photos, and (c) videos. The contest is open to all Filipinos aged 15 and above. All entries should capture the spirit of Earth Hour in any of the Earth Hour 2010 events nationwide.

To qualify, contestants must register via SMS through 5777. Their respective mobile numbers will serve to tag any number of entries.

Photo entries, taken with digital cameras, must be printed on an 8R template and sent with a copy in CD format. Cellphone photos must be printed on a 4R template and sent with a copy in CD format. The CD must contain the name, registered mobile number, address, email, category and signature of the contestant. Contestants may caption photos.

Video entries must be one to three minutes long and submitted as an mpeg or avi file, with live or recorded audio or music, burned into a DVD, and stored in a hard plastic DVD case. Name, registration number, address, email, mobile number, category and signature of the contestant must be written on both DVD and its case.

Photo and video entries must be submitted (or at least postmarked if sent through mail on the said date) by 31 March 2010. All entries should be addressed to the Earth Hour Secretariat, 6/F PNOC Building 6, Energy Center, Merritt Road, Ft. Bonifacio, Taguig City, Metro Manila. Winners will be notified by text and email.


For more information:

Naderev ‘Yeb’ Saño
Earth Hour Philippines National Director
nmsano@wwf.org.ph

Gregg Yan
Earth Hour Philippines Communications Head
gyan@wwf.org.ph

Mika Palileo
Earth Hour Philippines Secretariat
840-2134 / 789-76622 loc. 5200
ehp2010secretariat@gmail.com

Second Mob Dance at Bonifacio High Street

March 20th, 2010

7pm, March 13, 2010 at Fort Bonifacio Global City’s High Street

This was the second flash mob dance done for Earth Hour Philippines. All dancers were volunteers who wanted to use their awesome moves for a good cause. Good job guys!

Check out the first mob dance at the SM Mall of Asia

If We Try – Earth Hour Philippines 2010 Theme

March 18th, 2010

Earth Hour Philippines 2010 Theme – If We Try by WWF-Philippines

“If We Try” composed by Reev Robledo
Earth Hour Philippines 2010 Theme
Sung by Percival, Christina Juan and the WWF-Philippines staff: Jose Ma Lorenzo Tan, Anna Montenegro, Mayj Tolentino, Carmen Tan, Marie Sonsehrey Bretana. Recorded at Noisy Neighbors.

Mob Dance at the SM Mall of Asia

March 9th, 2010

In the lead up to Earth Hour 2010, it is our aim to disseminate the urgency of global warming and climate change to all sectors of society through the use of various communication tools – one such tool is this mob dance.

It’s high time we do more than just to TURN OFF OUR LIGHTS.

Earth Hour Returns as Largest Environmental Event in History

February 24th, 2010
Organizers Aim to Inspire 15 Million Filipinos in 1000 Towns and Cities Nationwide

Mark your calendars, folks: Saturday night, 27 March 2010. When the clock strikes 8:30PM, the world will once more be engulfed in darkness – and a Billion people will celebrate the biggest party in recorded history.

Now in its third year in the country and envisioned as a celebration of climate change solutions, Earth Hour Philippines aims to inspire 15 Million Filipinos in 1000 towns, cities and municipalities to switch off and join in the revelry – in an environmentally-conscious manner, that is. Many of the nation’s most iconic landmarks are expected to dim their lights in the largest call for action on climate change. Cities from around the world, from Europe to Africa, are expected to join in.

Crafted to take a stand against the greatest threat our planet has ever faced, Earth Hour uses the simple action of turning off lights for an hour to deliver a powerful message on the need for climate change solutions. This simple act has captured the hearts and minds of people all over the world, becoming a worldwide phenomenon in 2008 and 2009 – where the Philippines placed first globally in terms of town and city participation.

Earth Hour 2009 inspired over 10 Million Filipinos in 647 cities and municipalities to switch off, saving an estimated 611MWh of electricity – equivalent to shutting down a dozen coal-fired power-plants for an hour. Earth Hour Philippines is a yearly effort of WWF-Philippines, the Department of Energy (DoE), Green Army Network and SWITCH Movement. 2010 partners include Ipanema, Century Tuna, Sustagen, Philips, Motolite, Meralco, SM Malls, Ayala Malls, Bonifacio Global City, GMA-7, ABS-CBN, Infinit-1 Communications, ECC International, Dig It All, Friendster and Discovery Channel.

Sectoral consultations have yielded strong commitments for more sustained efforts on climate change. Among the groups that have pledged commitments are the Archdiocese of Manila, University of the Philippines, Technological University of the Philippines, Manila Doctors College, REACT, Philippine Business for Social Progress, Ortigas Foundation, Girl Scouts of the Philippines, Manila Jaycees, Hotel and Restaurant Association of the Philippines, Philippine Science Centrum, World Youth Alliance, Habitat for Humanity and Gawad Kalinga.

The business community has also pledged participation. Companies which have committed support include the Filipino-Chinese Chamber of Commerce and Industry, the Ascott Group, Dusit Thani Manila, Chevron, Abenson, First Gen, Jollibee Foods Corporation, Unilever, Globe, PLDT, PhilBIO and Piandré.

Earth Hour kick-off activities were launched in Davao and Cebu. In Davao City, stakeholders from various sectors led by the Green Alliance for Davao, Mindanao Business Council, Save Davao Gulf Foundation and the Davao City National High School pledged collective support. In Cebu, over 1000 stakeholders gathered at the SM City Cebu to share their collective support for Earth Hour.

The Earth Hour Philippines road show, led by Energy Secretary Angelo T. Reyes, is set to visit Iloilo, Baguio, Ilocos Norte, Laguna, Bicol, Puerto Princesa, Palawan, Tuguegarao and Clark. “Earth Hour is a simple act that emphasizes the importance of adopting energy efficient practices and lifestyles,” says Secretary Reyes. “In this season of political divisiveness, let us all bear in mind that there are fundamental values and aspirations that we all share as Filipinos and as citizens of the world. One of our common causes is the stewardship of our planet through responsible energy practices and other means. So, on March 27, let’s all get together and Vote Earth!”

Since Earth Hour 2009, each of the Earth Hour allies has advocated for the adoption of renewable energy technologies and energy-efficient practices. “Climate change is the biggest threat to the Philippines. We could lose 2000 isles to sea level rise alone – a scenario which could be made worse by dwindling natural resources,” says Earth Hour Philippines National Director Yeb Saño. “Luckily, Filipinos have a unique Bayanihan spirit – a brotherhood of kinship that unites people. Through the message of Earth Hour – that it’s time to think of solutions now – we stand a good chance of adapting to climate change.”

Earth Hour Philippines calls on private corporations, local groups, schools and the entire nation to participate in this momentous event by switching off lights from 8:30 – 9:30PM on 27 March 2010. Photos and videos of Earth Hour celebrations may also be sent to kkp@wwf.org.ph for documentation. Each Filipino’s participation will go a long way in spreading the message that working collectively – people can create an impetus far more powerful than the mightiest of rivers. For more information, please log on to www.earthhour.org or email ehp2010secretariat@gmail.com. Don’t forget to sign-up at www.wwf.org.ph/earthhour/vote.


Since its inception three years ago, Earth Hour has captured the world’s imagination by becoming a global phenomenon. Earth Hour 2009 inspired one Billion people in 4100 cities and 88 countries to switch off. Over 10 Million Filipinos in 647 towns, cities and municipalities joined in – more than anywhere else on Earth. This year Earth Hour Philippines aims for the participation of over 15 Million Filipinos in over 1000 towns and cities nationwide. Globally, 807 cities, towns and cities in 82 countries across every continent have already signed up.

How to sign up: to register your participation in Earth Hour, go to www.wwf.org.ph/earthhour/vote

How to get mobile phone updates: to receive Earth Hour news updates and event schedules, register your cellphone number by sending this message to 5777 for both Smart and Globe users: green reg firstname middlleinitial lastname. Example: green reg Juan/C/De la Cruz

For more information:

Naderev “Yeb” Saño
Earth Hour National Director
nmsano@wwf.org.ph

Gregg Yan
Earth Hour Communications Head
gyan@wwf.org.ph

Earth Hour 2010 Secretariat
ehp2010secretariat@gmail.com